MIDAS is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, you can be assured that it will only be used in accordance with this privacy statement.
MIDAS may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was effective 25th June 2018 and updated on 13th May 2020
GDPR and Your Personal Data
At MIDAS we hold your Personal Data under secure conditions using the following software which is GDPR compliant.
- ACT CRM Database (Customer Relationship Management)
- Vmail Verto UK (Marketing platform for email businesses)
- Sage Accounts (Accountancy System)
- Microsoft Office Software including email
In the scope of our operations as a Business to Business provider of RIM mouldings and associated toolmaking services, MIDAS can be classified as ‘Controllers’ of data. We do not process information for others, nor do we profile or manipulate data to generate insights into our customers. We are therefore committed to
- Fair and transparent processing;
- Legitimate interests pursued by controllers in specific contexts;
- Clarity on the collection of personal data, where it is applicable to our systems;
What we collect
For the purpose of improving our customer relationships and to further understand your needs we may collect the following information:
- Name and job title
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
- Records of any correspondence between you and MIDAS
What we do with the information we gather
The legal basis for our use of processing your Personal Data is that this information is required for one or more of the legitimate business interests described in this policy. This may be to improve our website and direct marketing offerings, to enhance services and determine the effectiveness of promotional campaigns and to simply understand your needs and provide you with a better service. For example, we may conduct the following activities:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
All pre-May 25th 2018 exisiting MIDAS contacts will continue to be contacted on the grounds of Legitimate Interests.
For all new clients (post - May 25th 2018) will be required to provide consent to allow us to keep in contact and process your data.
From time to time, we may also gather data from networking forums, LinkedIn, company websites and other publicly available sources of information in order to identify and directly communicate with additional people who might be interested in our events, services and marketing intelligence.
What does Legitimate Interests Mean?
“Legitimate Interests” means the interests of our company in conducting and managing our business [to enable us to give you the best service/products and the best and most secure experience]. For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests. It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure. When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see “Your Rights” section below. For more detailed insight in to Legitimate Interest click here
As required by Law, we will inform all contacts at risk, within a 72-hour window of becoming aware, of an occurrence of a data breach.
Right to Access
MIDAS will provide confirmation as to whether or not personal data concerning you is being held or processed by us, where the data is being stored and for what purpose. Furthermore, we shall provide a copy of the personal data in writing if requested.
Right to be Forgotten *
The right to be forgotten entitles you to obtain from the controller the erasure of any personal data without undue delay and to stop any further distribution of the data.
* Warning - once we delete all your records, we will not be able to monitor your name should you then re-appear via a request for a quote or other information.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your information, we cannot guarantee the security of your information. We will not be liable for any loss of or interception of your information, unless this results from our failure to use reasonable steps to keep it secure.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
We use Google Analytics to collect information on how visitors use of our website. This information helps us to generate reports and to help us develop our website. These cookies collect information in an anonymous form, the information collected is the number of visitors to the site, how visitors have arrived at our website and all the pages that are visited. For further information you can visit http://www.google.com/policies/privacy/
Further information on cookies
If you’d like to learn more about cookies in general and how to manage them, visit aboutcookies.org. If you’d like to opt out of cookies, please go to the Network Advertising Initiative website. Please note that we’re not responsible for the content of external websites.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the options that you can click to indicate how you want to be contacted in the future.
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at email@example.com.
- If you would like your data to be erased at any time (Right to be forgotten*) please email firstname.lastname@example.org or write to us at Midas Pattern Company Ltd, 22 Shuttleworth Road, Bedford, MK41 0RX
We will never sell, distribute or lease your personal information to third parties
You may request details of personal information by writing to Midas Pattern Company Ltd, 22 Shuttleworth Road, Bedford, MK41 0RX. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.