Over the last few months, with many hours spent pulling together content and images for our new responsive website, we’ve been forced to really think about what we do and say in order to effectively promote our business.
How do we present our valuable knowledge, experience, capabilities and examples to best effect, especially when the majority of new potential customers may only ever use Google and Social Media to investigate process options and companies?
Although it’s been hard work, it makes total sense to have a responsive website; we all use our phones or tablets to research info, grabbing those precious minutes before a meeting or whilst sat on a train.
We are very lucky at Midas to work with some of the UK's best designers and R&D companies and that certainly helps promote our offerings. We help to bring their fabulous designs to life, and it’s great that we can, but if we can't arrange meetings to see new companies, or encourage new designers to come to Midas, how can we adapt and make sure we access these individuals and companies and deliver the same message going forward into the future?
We think the answer is to communicate that message digitally, predominantly using social media to drive interest to and through our website
The main aim of the new website and social media strategy was to provide a simple guide for Polyurethane Moulding and RIM at Midas, and therefore communicate what we can offer and demonstrate where our process sits in the myriad of manufacturing solutions that are available, whether that be through a comparable case study or by simply breaking down the process options from concept models right though to production moulding solutions.
We believe our new website is more accessible and offers deeper insight into our process capabilities, it showcases rich case studies that help demonstrate the vast scope of custom moulding opportunities that are available and it provides Twitter and Instagram feeds that give a quick snap shot into our daily world, all of which we hope will inspire the next product designer to give us a call.
You can keep up to date with all the latest Midas news and activities by following us @
Twitter @midas_pattern
https://twitter.com/Midas_Pattern
Instagram midas_pattern
https://www.instagram.com/midas_pattern/
Linkedin Midas Pattern Company
https://www.linkedin.com/company/midas-pattern-company-ltd?trk=company_logo
Midas Videos through Vimeo
https://vimeo.com/search?q=midas+pattern+company
A key factor in our 27 years of success has been our humility, we never stop trying to improve, and we are always happy to take constructive criticism, tell us, as a designer or R&D engineer, are we talking your language?
Any feedback on the website and social strategy would be gratefully received, Thankyou