- Complex outer casing needed for Genie-Tech International’s new beauty system
- MRIM™ tooling used for quick, accurate results
- Approximately 500 casings to be manufactured per annum.
Liverpool-based Genie-Tech International has worked in partnership with a progressive and successful Manchester-based product design agency to bring to market a new, innovative skin rejuvenation system. The design company came to us at Midas Pattern Company for help in manufacturing the structural and cover components for the system.
Genie-Tech has developed the Genie Complete II, a faster, more effective alternative to conventional micro-current systems offering skin rejuvenation treatments for the face and body and a step-up from the original Genie Complete. Genie Complete II builds upon the success of its predecessor, delivering even better treatments through innovative electronic and software engineering.
The Genie Complete II stands at approximately 1m tall and includes eight different moulded components. It is also mounted on castors to help beauty therapists manoeuvre the system more easily. Hand-held probes offer a range of different treatments through the appropriate application of small electric currents.
With annual volumes of Genie Complete II expected to be around 500 systems a year, the cost of traditional tooling for injection moulding machines was prohibitive. At Midas, we have developed our own MRIM™ system tailored especially for smaller project runs and perfect for this commission.
MRIM™ involves the manufacture of a composite resin mould tool created directly from a CNC-machined master pattern. This method ensures the most complex of forms can be produced accurately, quickly, and above all very competitively.
MRIM™ tooling can include vertical faces, undercuts, metal inserts, bushes and other features that would normally need to be machined separately, resulting in more complex polyurethane mouldings. This composite resin tooling can be modified at a relatively low cost and easily in comparison with traditional injection mould tooling, making it suitable for a project like the Genie Complete II where design modifications may be made.
The decision to use our MRIM™ process plus our expertise in PU moulding meant we were able to provide fast tooling lead-times and accurate end results. The first batch of 10 production sets were a resounding success and ensured the project started off on the right foot.